Research Insights - March 11, 2019
The Truth about Fake News - What Tricks Us into Believing Lies
Social media and the powerful “sharing culture” feed us a vast amount of information every single moment, and we are exposed to a wealth of feeds and tweets that can make us weary. Information is often taken at face value, and much of it is shared indiscriminately because we crave “likes” and fear missing out. What is the consequence? It is possible that we pass on eye-popping news and information without verifying its truthfulness. Prof. Gita JOHAR, the Meyer Feldberg Professor of Business at Columbia University and IAS Senior Visiting Fellow, takes a closer look at the way people interpret messages and their reluctance to fact check from a consumer psychology perspective.