Research Areas:
Conscious and Nonconscious Influences of Memory on Judgment and Choice, Cross-cultural Consumer Psychology, Goals, Motivation and Self-regulation, Affect, Emotion and Metacognition

Prof. Angela Lee received her BBA in Marketing and Travel Industry Management from the University of Hawaii, an MPhil in Economics from the University of Hong Kong, and a PhD in Management from the University of Toronto. She joined the marketing faculty at the Kellogg School of Management of Northwestern University in 1995 and is currently the Mechthild Esser Nemmers Professor of Marketing.

Prof. Lee’s expertise is in consumer learning, emotions and goals. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice. Her publications appear in both marketing and psychology journals and she is the co-editor of Kellogg on China (Northwestern University Press, 2004). She was the recipient of the 2006 Stanley Reiter Best Paper Award for her research on self-regulation and persuasion, and the 2002 Otto Klineberg Award for the best paper on international and intercultural relations. She currently serves as the Editor-in-Chief of the Journal of the Association for Consumer Research and also on the editorial board of the Journal of Marketing Research. She is a past president of the Association for Consumer Research and serves on the board of the American Marketing Association.

Prof. Lee was elected to be a Fellow of the Marketing Science Institute (MSI) in 2020, of the Institute on Asian Consumer Insight in 2017, of American Psychological Society in 2015 and of the Society of Experimental Social Psychology in 2009. She was also named as MSI’s Young Scholar in 2001.